From the ordinary
comes an explosion of
energy & expansion
- a Supernova.
Founded in 2014, Supernova Brands has been at the forefront of home and tech distribution through key omni-channels in South Africa.
ABOUT SUPERNOVA BRANDS
Our history
ABOUT SUPERNOVA BRANDS
Mission + Vision
Our mission is to bring extraordinary products and brands that are at the forefront of technology, style and innovation into the omni-channel retail space by building strong, strategic, long-term partnerships with South Africa’s best omni-channel retailers.
Our Vision is to distribute the best consumer brands and products on the planet through the best South African retail and e-commerce channels. We want to know that we have earned this by offering unparalleled value to the customers we serve and the products we represent.
PRODUCT APPROACH
The 6 Supernova S'
Our approach to brand selection and distribution is simple: All products need to adhere to our principles for success; known as the Supernova 6 S’ :
Our leadership
Jan Parmentier
CEO | FOUNDER
Born and raised in Antwerp, Belgium, Jan moved to South Africa in 2010. Upon finishing his Bachelor degree in Law at the University of Antwerp, he chose to participate in a university exchange program with UCT whilst doing his Master Degree in law. Jan soon established J and J Rewards in 2014 as an import and distribution company to the emerging e-commerce industry in South Africa. Fast forward to 2023, with a lot of growth later, Jan rebranded the company to Supernova Brands as a realignment to our core vision and mission. Jan has extensive knowledge in logistics, e-commerce, and business development and is currently focussed on streamlining the company, overseeing strategic investment decisions and managing our respective divisions.
Christo Kok
NON-EXECUTIVE DIRECTOR
Christo Kok has been involved in over 40 M&A and debt structuring transactions, with values exceeding R10bn. He specializes in deal and tax structuring, transaction negotiations and performance management of investments. He has worked on transactions in South Africa, Poland, Hungary, Spain, Cyprus and Australia. He qualified as a Chartered Accountant of South Africa in 2010, having articled with PwC. He obtained a B. Acc (Cum Laude) and B. Acc (Hons) from the University of the Free State and is a Chartered Financial Analyst.
CHRIS BEART
NON – EXECUTIVE DIRECTOR
Chris Beart (BCom, Hons Marketing, MBA (UCT)) has consulted too,managed, and owned numerous operations and sales-oriented businesses. After starting his career and quickly climbing the corporate ladder at one of SA’s biggest companies, SA Breweries, he decided to consolidate his experience by studying an MBA at the UCT Graduate School of Business. After completing his master’s degree, Chris managed business both for himself as well as for corporates. This experience made him very effective in the Management Consulting and M&A space, which he has been doing over the last 12 years. Chris is not only able to structure and execute buy and sell side deals, but he is also able to add significant, hands on value to these entities post acquisition.
Meet the team
Marais Goosen
HEAD OF DIVISION: TECH & BRANDS
Born and bred in Cape Town, South Africa. Marais obtained a bachelor’s degree in Logistics and a post-graduate degree in Transport Economics at the University of Stellenbosch. His career started in 2015 at a JSE-listed logistics company; followed by extensive procurement and sales experience at one of South Africa’s largest e-commerce companies in 2016. In 2019, he became Co-Founder of the Bespoke & Co Furniture brand. Marais joined J and J Rewards as their Business Development Executive in 2020 and became Sales Director in 2021. Marais established the Tech & Brands Division for Supernova Brands in 2023 and is currently heading up the development of the division.
Lara Butlion
HEAD OF DIVISION: HOME & LIVING
Lara Butlion is the Head of the Home and Living division, bringing extensive experience in the retail business. With a proven track record in driving business growth, she has led key initiatives across various retail sectors. Lara founded Urbanpaws, a lifestyle pet accessories brand that disrupted the market by focusing on the “Humanisation of Pets” trend. Her entrepreneurial spirit, combined with her expertise in business development, multi-channel marketing, and strategic negotiations, has solidified her reputation as a leader in the retail industry.
Darryn Harmer
VENDOR MANAGER
Darryn Harmer is the Vendor Manager for Health and Home Appliances, bringing years of experience within the retail industry. Over his career, he has developed unmatched relationships with retailers and buyers, making him a key figure in the vendor management space. His deep knowledge of the technology and health appliance sectors is unparalleled, allowing him to navigate the complexities of these industries with expertise. Darryn’s ability to foster strong connections and his extensive understanding of the market make him an invaluable asset in driving success for both vendors and retailers alike.
Azraa Adams
KEY ACCOUNT MANAGER
Azraa did a 3-year Marketing & Business Management degree at the University of South Africa and also has an Advanced Diploma in English and Literature. With the keen ability to craft fine and persuasive emails, Azraa started her career in as a marketing and promotions intern, followed by sales consultancy in the pet health sector. Azraa joined J and J Rewards as our tech sales coordinator. Azraa excelled in her new role quickly and soon moved over to bigger accounts. She is currently overseeing our core accounts and implementing retail rollout strategies as a Key Accounts Manager for the Tech & Brands Division. Azraa enjoys time with family and shooting her colleagues with nerf guns to get their attention.
Megan Fourie
MARKETING COORDINATOR
Megan Fourie is the Marketing Coordinator at Supernova Brands, holding a BCom degree in Marketing and Management, with an Honours in Marketing Management. She has a deep passion for people and brand building, finding joy in the dynamic and competitive nature of marketing, where constant adaptation is essential to success. Megan loves marketing because it challenges her to constantly learn and evolve in an ever-changing landscape. She enjoys being around her loved ones, and her current fashion obsession is colour blocking—though she admits it may not be for everyone!
Clayton Erasmus
E-COMMERCE ASSISTANT
Clayton holds a degree in Human Resource Management from Northlink. Before joining Supernova Brands, he gained experience in lead generation in real estate and briefly worked in sales, honing his customer service skills. As the E-Commerce Assistant, Clayton focuses on growing marketplace accounts by managing product listings, promotions, and customer satisfaction. A quiet and hardworking individual, he is always willing to assist the team. In his spare time, Clayton enjoys nature documentaries, video essays, and has a passion for meditation and mixed martial arts.
Matthew O'Shea
TECH BUYER
Matt serves as the Tech Buyer at Supernova Brands. His academic background includes a diploma in Business Management and Entrepreneurship, followed by a BCom in Strategic Management, both from Varsity College. With his expertise in strategic buying, Matt plays a crucial role in sourcing and selecting the best tech products for the company. Outside of work, he’s passionate about sports and fitness, often spending time at the gym, and is known for his love of energy drinks, which keep him fuelled for both work and play.
Daniel Bower
KEY ACCOUNT MANAGER
Daniël Bower is a Key Account Manager at Supernova Brands, where he has been driving business growth since August 2024. With a strong background in business development and strategic marketing from his previous roles, Daniël’s experience spans across various sectors, including e-commerce and international market expansion. Though highly professional and detail-oriented, there’s a quirky fact about Daniël that sets him apart—he is the only person in the office who dislikes coffee. Weird, right?
Julian Martingano
SYSTEMS & INTEGRATION MANAGER
Julian joined our team straight out of Johannesburg where he studied a BBA Marketing Management at the IMM Graduate School. Before joining J&J Rewards as our junior online account manager , he worked full time in the E-comm retail industry while completing his degree. After a year of in-depth training and numerous successful system integration projects later, Julian became our systems & integration manager in 2023. Julian lives for stats, graphs and refining processes with the ultimate goal of one day being a veteran CEO. Until then, you will find him fine tuning our systems and optimising our marketplace sales like a new-age engine mechanic.
Lara Pinto
SUPPLY CHAIN COORDINATOR
Upon finishing her BComm Logistics Degree and Honours degree in Logistics & Supply Chain Management at the University of Stellenbosh, Lara hit the ground running by joining J & J Rewards as a buyer and sourcing assistant in December 2021. Her keen attention to detail and problem-solving soon got her the job of overseeing the purchasing and logistics operations for the company as our Supply Chain Coordinator in 2023. When she is not baking, going on adventures or updating the office on the latest social media trends, she is exploring the web to source new and cool products! Don’t let her age fool you, she is wise and always surprising beyond her years!
Jaycee van der Westhuizen
WAREHOUSE/OPS MANAGER
Jaycee boasts a wealth of Warehouse and Operations experience dating back to 2004. He has been involved with every aspect of the game and built his impressive career and sparkling reputation from the ground up. Before joining Supernova brands in 2023, Jaycee spent 8 years managing warehouse operations for one of the biggest e-commerce companies in South Africa. When Jaycee is not running our warehouse like a championship Tetris final, he enjoys spending time with his family and hitting sixes on the action cricket field.
Kerri-Lyn Van Wyk
FINANCIAL MANAGER
Kerri is a finance professional who balances a love for numbers with a deep affection for her dog. By day, she navigates the intricacies of finance with a keen eye for structure and detail. Outside the office, she enjoys spending time with her furry companion, socialising with friends, or getting lost in a good book. Kerri believes in blending a disciplined approach with a soft-hearted demeanour, finding joy in both her professional and personal pursuits.
Lovelle Brandsen
OPERATIONS SUPERVISOR – RETAIL
Lovelle comes from a dynamic family that enlists honesty and dedication. She is fully committed to all tasks thrown her way. She’s always ready to help and to find a solution, so don’t be too surprised if you receive a follow up email at 9pm. Lovelle loves teaching these same values to her children to ensure they will be ready for all challenges the world may bring forward. She strives to be the best at assisting you with any day to day needs and ensure that all customer orders are signed, sealed and delivered on time. Every time.
Shadley Jardine
WAREHOUSE ASSISTANT
Shadley started his warehouse career 5 years ago and has been his passion eversince. Shadley is our gentle giant, style guru and unofficial Supernova bodyguard. If you don’t find Shadley carrying around big boxes for his team or urgently packing a last minute customer order, you can find him enjoying a nice cup of coffee or just looking tall, dark and loving in general.
Denford Munyuki
WAREHOUSE ASSISTANT
Denford, or as we call him Denny, is part of our efficient marketplace dispatch team. He may seem quiet at first but he always has a joke up his sleeve and a smile on his face. He packs orders and sends them out with laser-like precision. Dubbed the office sweetheart, he is always polite and cheerful, but with the strength of Goliath from all of his lifting. His claim to fame is being the younger brother of Craig David’s doppelgänger and being a published author of 2 books.
Sam Banda
WAREHOUSE ASSISTANT
They say a picture says a thousand words, but Sam’s picture says 10 000. He is as kind, tall and handsome as he looks. If fact, this photo does not do him justice. Sam can count stock like a barcode scanner, stick barcode like a professional scrapbooker and construct boxes like an origami master. When he’s not spending time fulfilling orders, he likes to go for long runs and spending time with his family.
Paul Claasen
WAREHOUSE ASSISTANT
Paul, or uncle Paul as the young guns call him, is our number one champion for putting out fires in the warehouse. Given his honourable career as a fire fighter before joining Supernova brands, he literally can! Apart from saving lives and customer orders, Paul enjoys an ice cold beer on the weekend and spending time with his loved ones.
Naeema Titus
WAREHOUSE ASSISTANT
Naeema joined Supernova Brands in 2022 and quickly found her feet in inventory control. Naeema is currently the proud custodian of all our tech stock at the Supernova DC; ensuring that our most valuable assets are accounted for and handled with care.
Bongile Magula
DRIVER
Bongile (or Bongs for short), is a strong competitor for being one of the kindest people we’ve ever employed. You can be sure to identify Bongile by his warming smile and strong arms on your next collection or delivery. You will likely also find yourself enticed to compliment Bongile on the cleanliness and shine of his delivery van.
Willow Van Eeden
OPERATIONS SUPERVISOR – E COMMERCE
Originally from Johannesburg, Willow has lived all across South Africa, but firmly calls Cape Town home. With a diverse background ranging from the non-profit sector to e-commerce, she is an administrative all-rounder able to streamline, problem solve and break the norms; all in the name of impactful operations. After hours, you can find her with behind the lens of a film camera or with a cross stitch project in her hands.